James Grant

Australis Press Publishing took fairly rough ideas from us and turned them into proper pieces of content. Sometimes we had a clear topic and direction, other times the starting point was little more than a few notes. They spent time shaping those ideas, doing the research to fill in the gaps, and writing the material in a way that was easier to follow. There was also quite a bit of back and forth on tone. We didn't want it to sound too formal or like generic AI content, especially since the subject matter can get technical quickly. What impressed me most was the amount of work that went into making the content readable. It would have been easy to turn our technical ideas into long, heavy articles, but they made a real effort to keep the writing clear. They also took feedback seriously. When we said something didn't sound like us, they adjusted it rather than defending the original version. The project was completed in stages, so we could review earlier pieces and give feedback before moving too far ahead. The main thing I would change is how much context we gave them at the beginning. We had a better understanding of the product internally than we realised, so some of that knowledge was missing from the first briefs, which meant a few early pieces needed more explanation and revisions than they should have. Overall, we ended up with a much larger body of content we could actually use and a clearer way to explain what iwantmore.ai does