Deniss Skokovs

We knew what Intrepid Fox was building, but we needed a clearer way to take it to market: who to focus on, how to talk about the business, and where our marketing effort would have the most value. Australis Press Publishing was referred to us, and the work started with a lot of discussion about the business itself. Some of our early assumptions changed once we talked them through. We had been close to the product for so long that some things felt obvious to us but were not obvious to someone seeing the company for the first time. What I found most useful was the willingness to challenge our assumptions. They did not simply take what we said about our audience or positioning and turn it into a plan. There were a few moments where we had to explain why we believed something, and sometimes that made us realise we had not thought it through properly. The project was collaborative, with regular discussions, and they adjusted when our thinking changed without making the process feel rigid. The biggest result was clarity: a better understanding of our target audience and a clearer message for explaining what Intrepid Fox does. One improvement: we could have spent more time organising our internal information before starting, which would have saved some back and forth early on. Overall, a valuable outside perspective.